About the Medici

About The Medici

Introducing The Medici — our inaugural timepiece and a statement of intent. Named after Florence’s most influential noble house, The Medici embodies our brand philosophy: minimalism meets affordable luxury.

Designed to strip away the superfluous and highlight the essentials, this watch is a celebration of refined simplicity. In a world of busy dials and cluttered design, The Medici stands apart with its clean, uncluttered aesthetic. No numerals, no indices — just our discreet branding on the dial, allowing the design to breathe.

Crafted with care and built to last, The Medici features:

• A black 36mm dial that forms a bold yet understated centrepiece.
• A polished 40mm gold case for contrast and elegance.
• A genuine black leather strap with croc-embossed detailing, offering classic sophistication and everyday wearability.
• Water resistance up to 5 ATM, ensuring durability in daily life.
• High-grade 316L stainless steel, known for its strength and resistance to corrosion.
• A reliable Japanese quartz movement for precision and longevity.
• Subtle touches of branding: our name on both the dial and battery, and our initials engraved on the crown.

The hour and minute hands are deliberately short and sharp—framed by negative space—to preserve the watch’s minimalist ethos. The Medici doesn’t shout. It speaks quietly, clearly, and with purpose.

This is not just a watch. It’s a new approach to timekeeping: luxury without excess, heritage without pretension.

Welcome to the beginning. Welcome to The Medici.